The first thing we see in the morning isn’t the shining sun or birds chirping at our window. It’s our phone.

We scroll to wake up. Everything we watch when we’re groggy and half-conscious has a special place in our subconscious. 

So if Jalapeño Heinz Ketchup is going to become the breakfast condiment of choice, we'll tap into the half-unconscious, sleepy brain. Let's encourage Gen Z to follow their jalapeño ketchup dreams.