Domino's

/

360 Campaign

Turning hate to heat

Turning hate to heat

Turning Hate to Heat

/ About the project

Domino’s is no stranger to online hate. One savage review can cancel out 40 good experiences. And let’s be real, people are way louder when they're mad than when they're satisfied.

But instead of fighting it, we’re flipping the script. Introducing Domino’s Deep Diss Tracks: An album of absolute bangers, cooked up from our most outrageous online reviews. Because if you’re gonna drag us, we might as well make it a hit.

Turning hate to heat. Let the Domino’s effect begin.

/ Credits

Art Direction/Design:

Elizabeth Phelps

Supporting AD:

Dahlia Sevy, Chelney Cameron

Copywriting:

Kayla Baken

Domino's Deep Diss Tracks

Domino's Deep Diss Tracks

A full album inspired by our most unhinged reviews.

Cooked up into bangers.

Limited Edition Pizza Boxes

Limited Edition Pizza Boxes

Deep Diss Tracker

Deep Diss Tracker

Featured on Domino’s pizza tracker. If your delivery takes longer than the length of the album, the next pie’s on us.

Deep Diss Truck

Deep Diss Truck

A full album inspired by our most unhinged reviews.

Cooked up into bangers.

OOH

OOH

Scan the reciepts to listen to a song on the album.

Album Merch

Album Merch

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